Search Engine Marketing
In every market, it’s becoming increasingly imperative that businesses not only engage their market face-to-face, but also communicate and create a community through social media and online marketing. For example: Did you know that for every two people that search a business locally on their phone, one of those users will visit that store within one day? Here’s some information about Search Engine Marketing:
What is SEO?
Search Engine Optimization (SEO) is the act of trying to draw more traffic to your company’s website by boosting its visibility in “organic” search results. By organic, we mean that this visibility isn’t directly paid for, like “sponsored” ads. These strategies and techniques are a means to have your site appear more favorably in search algorithms than your local competition, so that you can be on the first page (if not the first result) on the search engine results page (SERP).
Why would my business need SEO?
Before the explanation, let’s do a real-time example. Think of your business, what you sell, and what your customers would most likely search to find a business like yours. Take those search phrases, plug one in to Google, and see if your company appears on that first page. If it doesn’t, here’s a few numbers to be aware of: Less than 10% of mobile users advance to page 2 on Google. Those top three organic search results capture 61% of that traffic; with the first result alone getting 33% of the traffic. The importance of ranking isn’t something to be ignored, and having a solid, proven strategy to rank is highly sought after.
At IBR, we have a team of Internet Marketing consultants that have the in-depth experience necessary to help your business thrive amongst the competition. A few of the services that we offer in our Search Engine Marketing division include:
- Providing a free “SEO score” of the company’s search engine rankings
- Keyword integration
- Formatting page URLs to meet keywords
- Structured Data Markup
- Optimization of page load speed
- Social sharing integration
- Backlink audit
- Social bookmarking (see Social Media)
At IBR, we offer a free consultation to assess your current standing among your key search terms, as well as identify any key SEO issues on your business’ website. Through keyword integration and backlink optimization, IBR is confident that your business can stand above the competition and rank among the first in organic search results. Send us an inquiry today and see what we can do for you.